Maggi Baaring

19.1.1913 – 7.6.2004

Maggi Olsen, under her married name Baaring, is one of the few women among poster artists.

At the age of fifteen, she was employed at Monterossi’s drawing office, and began immediately to take lessons at Folmer Bonnén's school of painting and drawing. In 1929, she was apprenticed as a sign painter at Illum. Maggi Baaring worked for various advertising agencies until, at the age of 24, she became a freelance illustrator, and supplied drawings for books and short stories in weekly magazines. In her own time she was well known, especially her eye-catching cover pictures for the magazine Hjemmet in the 1940s and 1950s.

Her talent for erotic drawings really came to light when she began to design posters for the theatre enthusiast and man-about-town Stig Lommer (1907-1976). For some years he was Director of the ABC theatre at Frederiksberg. Maggi Baaring developed her decadent and unrestrained style during study tours to Berlin in 1934 and Paris in 1937. Its light expressiveness and the exuberantly erotic women are highly distinctive.