Pop-up exhibition:
Denmark’s new Dannebrog poster

2 May - 18 June 2019

The winner of a Dannebrog poster competition has been selected! See all the posters from the competition at the Danish Poster Museum in Den Gamle By.

Head of the national association Danmarks-Samfundet Erik Fage-Pedersen to the right next to the top three of the competition at the prize giving 2 November 2018. From left: third place Mathilde Riberholdt, the winner Sofie Tornemark Hansen and second place Isabella Broch.


”Being Danish can be many different things and no two people are the same. Differences. Rich and poor, young and elder. We all help form Denmark and its national symbol the Dannebrog.  

With these words media graphic design student Sofie Tornemark Hansen describes her poster, which recently won a competition hosted by Danmarks-Samfundet to mark the 800th anniversary of the myth about the Danish flag’s origin.   

Among the many colorful and different Dannebrog posters, that took part in the competition, a committee, of which the Danish Poster Museum was a member, chose three posters that celebrate the Dannebrog in the most powerful way.

The second place went to Isabella Broch and her original design with a heart-shaped flag that is harmoniously wreathed by two mute swans. Mathilde Riberholdt Jensen came in third place with her strong and heroic motif of Mother Denmark.

The posters from the 27 competitors are on display from 2 May to 18 June 2019 at the Danish Poster Museum exhibition building in Den Gamle By.

The pop-up exhibition is an addition to our current special exhibition “The People’s flag. Posters with the Dannebrog”, open until 11 August 2019. Press here for more information.

The top three posters are for sale here.  

In Den Gamle By’s museum shop, you can buy custom brewed Dannebrog beer from Grauballe Bryghus. The label is decorated with the motif of the winning poster.   

Grauballe Bryghus has created a custom brewed Dannebrog beer to mark the 800th anniversary of the myth about the Danish flag’s origin. The label is decorated with the motif of the winning poster. The beer is for sale in Den Gamle By’s museum shop.