Objectives and visions

The objective of the Danish Poster Museum is to collect, register and preserve posters from Denmark and the rest of the world. It is also the Danish Poster Museum’s objective to carry out research into posters and to communicate about them through exhibitions.

The Danish Poster Museum’s vision is

  • to have one of the world’s leading poster collections
  • to reach out to a broad public 
  • to show posters from Denmark and other countries in its exhibitions
  • to display classic Danish posters in a permanent exhibition 
  • to show at least two special exhibitions each year
    – and to show several smaller poster exhibitions outside the physical limits of the museum
  • to carry out research into posters and make this research available in books 
  • to support other researchers and make the collection available to them 
  • to build up international networks which can strengthen the position of posters